Today, Julie and I had lunch with a group of friends at One Chinese Cuisine. Twelve of us sat around a big table, enjoying round after round of dim sum. At the end, the bill came to C$240—about C$20 each. Good food, good value, and even better company. But the most valuable part of the lunch had nothing to do with the food. During our conversation, my friend D mentioned that he had been reading my blog. He brought up a specific post—my Hillcrest Mall story—and said: “While reading it, I felt like I was walking there, enjoying the window shopping.” That one sentence stopped me. Because just recently, I had been looking at my Google Analytics: page views traffic sources user counts All useful. All interesting. But none of those numbers told me this: 👉 that a reader felt immersed in the experience This is something analytics cannot measure. It was a powerful reminder: Data shows you what is happening. People tell you why it matters. D also said he would forward my blog to his brother. T...
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