This morning, I stumbled upon a YouTube video titled “ChatGPT Desktop (Codex) + Google Search Console MCP = SEO Superpowers.”
It caught my attention.
The video showed how ChatGPT could work with Google Search Console through an MCP connection and potentially make SEO analysis much more powerful.
For a moment, I thought:
“Should I be doing this too?”
After all, I have been spending quite a bit of time looking at my blog traffic and trying to understand what is really happening on AI Digest 123.
So I asked my AI companion to compare this new approach with the way we have been working with Google Analytics.
The answer was interesting.
Analytics Tells Me What Happened
Our existing approach has been quite simple.
I look at my Google Analytics numbers and bring them into our conversation.
Then we discuss them.
For example, during August I saw a major increase in traffic compared with July. We looked at sessions, users, engagement, countries, landing pages and some unusual traffic patterns.
The numbers don't automatically tell me everything.
But when I discuss them with ChatGPT, we can ask:
What does this actually mean?
That is the part I find valuable.
Search Console Would Tell Me Something Different
Google Search Console could give me another piece of the puzzle.
Instead of mainly asking:
“What happened after people arrived at my blog?”
I could ask:
“What were people searching for before they arrived?”
Search Console can show things such as search queries, impressions, clicks, CTR and average position.
Combined with ChatGPT, that could potentially become a very powerful SEO research system.
I can imagine asking:
“Which of my articles get lots of Google impressions but very few clicks?”
Or:
“Which articles are ranking around positions 5–20 and might be worth improving?”
That is certainly interesting.
Maybe one day I will use it.
But Here Is My Decision
After thinking about it, I decided:
I'm staying with the existing course.
Why?
Because I am already happy with what we are doing.
I don't want AI Digest 123 to become a laboratory where I constantly install another tool, connect another system and learn another complicated workflow.
I want to write.
I want to experiment.
I want to understand what is happening with my readers.
And I want to use AI to help me think more clearly.
That is enough for me right now.
Not Every New AI Tool Needs to Be Used
This is something I am gradually learning.
Every day there seems to be another AI tool, another model, another plugin, another MCP connection or another “AI superpower.”
It is easy to feel that if you don't adopt the latest technology, you are falling behind.
But perhaps that isn't true.
Sometimes the smarter decision is simply:
“That's interesting. I'll keep it in mind, but I don't need it yet.”
That is what I am doing with Google Search Console.
Keep the Simple System That Works
For now, my system is straightforward:
Google Analytics → ChatGPT → discussion → decision → action
The numbers give me the information.
ChatGPT helps me interpret the information.
And I make the final decision.
I like that arrangement.
It feels less like operating a complicated SEO machine and more like having a conversation with a knowledgeable companion.
And perhaps that is what I really value about using AI.
It isn't necessarily about having the most advanced setup.
It is about having the right setup for me.
Maybe Later
I am not saying I will never use Google Search Console.
Perhaps later, when I have a specific SEO question that Google Analytics cannot answer, I will give it a try.
By then I will have a reason to use it rather than simply using it because somebody on YouTube called it an “SEO superpower.”
For now, I am comfortable with where I am.
I discovered something new. I investigated it. I understood what it could do. And then I decided not to change.
Sometimes staying on course is a decision too.
And for this old grandfather blogger, that is perfectly fine.
Grandpa's AI lesson for today:
You don't have to chase every new technology. Find what works for you, understand it well, and keep moving forward.
That is the course I intend to stay on.