Learn how to improve your blog by knowing your audience

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Introduction

Knowing your audience helps you figure out what content people care about. Once you have an idea of what to say, knowing your audience tells you the appropriate tone and voice for your message. . By learning more about them (their wants, needs, values, etc.), you can better craft your message. 

Types of Audience

• Friendly. Your purpose: reinforcing people's beliefs.
• Uninformed. Your requirement is to educate before you can begin to propose a course of action.
• Hostile. Your purpose is to respect them and their viewpoint.

Knowing your audience involves understanding others, and their perspectives, to see if they know your words, examples, or the frames of reference you use. A sure way to get to know your audience deeper is through surveys. Surveys effectively get concrete answers to questions you have for your audience about your products or services, marketing efforts, customer support, and more.

Tips To Reach Your Audience

Know who will read it and write content that will resonate with them, 

• Construct a persona
• Create a connection
• Be helpful
• Be informative
• Be personable
• Tell a vivid story
• Know your stuff.

Organize information using the main idea followed by main points, and other details are easier to understand. It shows credibility and thorough knowledge of the topic.  

 3 ways to achieve this.

• Survey Them. One of the easiest ways to find out what your audience wants is to survey them.
• Do a Discovery Call. If you're looking for more in-depth feedback and ideas from your target audience, you should consider doing one-on-one discovery calls with a few people.
• Use Social Media

Social Media Engagement Tactics For Growing Your Audience

• Post Frequently and Consistently

• Create and Join Groups and Forums

• Hold Q&A sessions

• Use Social Media Tools

• Conduct Polls and Surveys

• Join Twitter Chats

• Ask Followers to Engage

• Make it Easy for People to Engage

An example of an audience 

The crowd in the seats at a sporting event is an example.   An audience is people who tune in to a specific morning radio show. A group of people within hearing; specifically a group of people listening to a performance, speech, etc.; the crowd seeing a stage performance.

Who is my audience?

• People who want to know learn how to drive traffic and monetize their blog.

• People who are business mind and willing to invest in business projects.

• People who want to improve themselves and better equip themselves.

• People who want to build a site/blog.

• People who want to improve site/blog traffic.

• People who are working on the blog, video, e-marketing

Conclusion

Your audience is no different from a speaker delivering a speech in blogging.  Look at your audience, know their needs and what motivates them, and provide them. For bloggers, e-marketers,  entrepreneurs, give them traffic solutions in key points short and sweet. It will bring in surprising results.