Affiliate marketing startup with Google Blogger - Revamp blog

Introduction

My blog, 'Affiliate marketing startup - David Au' was created on 26 Sept 2021. The theme used is the classic Travel Flight with a plain two-column layout. Today's topic is Affiliate marketing startup -  Revamp blog'.

Soho Red is the theme I use now.

About 3 weeks ago, I changed the blog to a new theme. The current Theme is Soho red. It is an entirely different look from the previous, Travel flight.

Theme Change

The reason to change is that the former version of my blog is not responsive enough, with a low 'core web vitals' of 5 for mobile and 69 for desktop, according to my Google Search Console. The next problem with the previous classic version is 'mobility usability.'

Recently, I removed the header photo and the header Amazon banner and tested it with Google Search Console with GSC Pagespeed, and the score improved to 76 for mobile and 99 for desktop. It is a substantial leap forward. The mobility usability issue is automatically fixed with the change to Soho red. I am happy with this result.  

The Google Adsense placement also improved, as reflected in the AdSense data. However, the number of people visiting and studying the advertisement is still few.

My usual practice

It is my daily practice to write a fresh post for each day. The Google Search Console helps me monitor the blog for its growth and performance. I can see the blog performs steadily with a bit of improvement almost every day until recently as I used a different approach. Instead of posting fresh content, I revamped some existing posts with new titles and tags and reposted them to the internet.  

Some data regarding the revamped posts revealed the blog posts' 'average position,' and 'clicks' are declining. I noticed an abrupt decline in the blog's 'average position' in GSC. For easy reference, I highlighted it in blue for the readers.  

Some performance data

Today I extracted some data from my logbook regarding the blog performance from 1st to 31st March. These data are updated daily by the Google search engine after each crawl by its search robot. The crawl time is not fixed, sometimes during the day and sometimes at night. Towards the end of March, the blog performance declined from its norm, as shown by the data regarding the 'number of clicks, '  'total impression,' 'average CTR %,' and 'average position.' I highlighted them in blue. 

Date           Clicks        Total                Average              Average  

                                      impression     CTR %               position

1.3.2022       136             9.07K                 1.5                  53.3

2.3.2022       137             9.24K                 1.5                  53.1

3.3.2022       139             9.41K                 1.5                  52.9

4.3.2022       143             9.58K                 1.5                  52.7

5.3.2022       146             9.78K                 1.5                  52.3

6.3.2022       148             9.93K                 1.5                  52.2

7.3.2022       148             10.2K                 1.4                  51.4

8.3.2022       149             10.6K                 1.4                  50.2

9.3.2022       151             10.9K                 1.4                  49.5

10.3.2022      153             11.3K                 1.4                  48.8

11.3.2022      155             11.5K                 1.3                  48.2

12.3.2022      157             11.8K                 1.3                  47.6

13.3.2022      158             12.0K                 1.3                  47.3

14.3.2022      158             12.2K                 1.3                  47.0

15.3.2022      159             12.4K                 1.3                  46.5

16.3.2022      159             12.7K                 1.3                  46.4

17.3.2022      163             12.8K                 1.3                  46.5

18.3.2022      167             13.0K                 1.3                  46.4

19.3.2022      171             13.1K                 1.3                  46.2

20.3.2022      170             13.2K                 1.3                  46.2

21.3.2022      170             13.3K                 1.3                  46.3

23.3.2022      170             13.4K                 1.3                  46.2

24.3.2022      171             13.5K                 1.3                  46.2

25.3.2022      175             13.5K                 1.3                  46.1

26.3.2022      176             12.5K                 1.4                  43.7

27.3.2022      178             11.8K                 1.5                  41.7

28.3.2022      178             11.9K                 1.5                  41.8

29.3.2022      177             11.9K                 1.5                  42.1

30.3.2022      176             12.1K                 1.3                  42.3

31.3.2022      176             12.1K                 1.5                  42.4

Definition from GSC

Google Search Console provides data showing how often users saw or interacted with links to, or content from, your site, as shown in Google Search, News, and Discover. This data is available in the various performance reports.

The following metrics are available:

• Impressions: How often does someone see a link to your site on Google. Depending on the result type, the connection might need to be scrolled or expanded into view. See more details below.
• Clicks: How often has someone clicked a link from Google to your site. See more details below.
• (average) Position: A relative ranking of the status of your link on Google, where 1 is the topmost position, 2 is the next position, and so on. See more details below.
• Click-through rate: The calculation of (clicks ÷ impressions).

Revamp your blog content by Income School

Welcome to visit my revamp posts:

• AFFILIATE MARKETING STARTUP WITH GOOGLE BLOGGER - AI WRITING ASSISTANT GRAMMARLY
• AFFILIATE MARKETING STARTUP WITH GOOGLE BLOGGER - BEST FREE TOOLS
• AFFILIATE MARKETING STARTUP WITH GOOGLE BLOGGER - HOW AND WHERE TO START
• AFFILIATE MARKETING STARTUP WITH GOOGLE BLOGGER - GET STARTED AS AMAZON ASSOCIATE

Conclusion

Meanwhile, I should go back to my old practices, and that is to post fresh content daily. I would check out more details and search deep regarding posts revamping and repurposing to be benefited from it. Thank you guys for visiting. I would like to hear your opinions. They are essential for this blog.