How to Create Content that Ranks in Google - David au

Introduction

How to Create Content that Ranks in Google is the major concern of most bloggers.  How to Create Content that Ranks in Google - David  au which boils down to providing high-value content for the target audience and search engines. When ranked high on Google readers see it readily as they Google search for information and share it with others. Over time your consistent effort brings in evergreen organic traffic. 

My audience

• people who search to learn more about writing blog posts & digital marketing
• people who have just started building a blog for interest
• people who want to develop an online store for their products  
• people who want to learn online business

Table of Content

• Introduction
• My audience
• Start a List of Content Ideas
• Conduct Keyword Research
• Title and Meta Description
• Outline the Content Before Getting Started
• Write Long-Form Content
• Break Up the Content and Use Header Tags
• Follow Writing Best Practices

Before we dive into the topic, let us watch the video by Sam Oh of Ahrefs.

Content Writing for SEO: How to Create Content that Ranks in Google.

1. Start with a List of Content Ideas

The first thing to do is to make a list of content ideas. There are several ways to develop ideas that will make your target audience happy. The rule of thumb is to write popular topics people search for. Borrow some ideas from below:

• Get ideas from Wikipedia.
• check out the table of contents on Wikipedia’s interior page
• Check out Quora for what people ask for information
• Check out 'Google Search Related' and 'People Also Ask' 

2. Do Keyword Research 

It is the cornerstone of how to write SEO content. Here is access to some keywords research tools. e.g.

• Ahrefs Keyword Generator. ...
• Ubersuggest. ...

3. The Title and Meta Description

The title would guide your content, and you’ll continually refer back to it to make sure you’re staying on topic. You want to keep the meta description between 150 and 160 characters.

There are little words in a title. The article title should be:

• Clear and concise 
• Answer the question
• Interesting
• SEO-Optimized: Use the primary keyword to introduce the theme.
• Specific: Use numbers in your headline, such as “7 Ways to….” 

4. Outlining the Content Before Getting Started is one of the most helpful things. Doing so allows you to:

• Organize the content in a way that’s helpful to the reader and easy for search engines to index. 

• Consider Search Intent
• the keywords themselves are only one consideration. Give thought to what your readers may type in the search box as they search for information. 

5. Write Long-Form Content

• Long-form articles are usually around 1,500 words and above, 

• Avoid Stuffing Long-Form Content with Useless Info

•  Use internal and external links, too.
• Use external links to authoritative sites.

6. Break Up the Content and Use Header Tags

Content delivered in smaller chunks and bullet points is more accessible for readers to find what they want. 

Headings and sub-headings are an excellent way to split up text and enhance the overall user experience. Which improves indexing and can boost your content’s positioning in SERPs.

Add keywords to your headers naturally.   Don't just stuff in keywords. Use h1 only once, and that is for the main heading.  You can use more sub-headings h2 and h3 in the article. 

7. Follow Writing Best Practices

Write for Your Audience

• Writing naturally as you converse with a friend.  The voice you use in your articles will sound friendly and candid.
• Trim Your Sentences
• shorter sentences are easier to read and understand. Run your content through the free, browser-based 
• Sprinkle Keywords Throughout the Article
• Use Grammarly to quickly check out grammar and common mistakes.  Also, to rephrase some sentences that are hard to read.

• Add Images with metadata and alt text,
• Add videos
• Add social media buttons for people to share your content on sites like Pinterest. Plus, Facebook, Instagram, Youtube, and TikTok.

Final Thought 

Writing SEO-optimized content will impress search engines and readers. You need the patience to research which topics your audience will find most relevant and informative. Research for the right keywords for evergreen topics would bring in the sustained growth of your site.  Your writing skill will improve as you consistently post to your audience at least once a week.  Consistency and quality content is the key. Your opinions are essential to driving me to foot forward. I would like to see some of your SEO content writing experience.  Just put them in your comment area below.  See you in the next post. Happy Affiliate marketing!